Keeping Up With Digital Transformation Trends In eCommerce

eCommerce is by its nature connected to technology. It’s in the name after all, electronic commerce, meaning commerce done by electronic means. However, just because you’re connected to technology doesn’t mean you’re getting the most out of it, after all some people still operate on Windows XP and don’t bother getting upgrades.

That’s not to say that you need to get every upgrade you can, but there are definitely some upgrades that you can’t afford to miss. Digital transformation, the art of fusing technology with the way you operate your business, is key to e-commerce.

We’ve gathered below some of the noticeable e-commerce upgrade trends that have cropped up over the past few years, as well as some that are just starting out but look to be big game changers.

Hybrid or Remote Working

Remote working is the idea that you and your team can do your work from the comfort of your own home, not bothering with an office or other central location. Hybrid working takes the same idea but on a part-time basis, with some necessary days in the office and the rest at home.

For obvious reasons this won’t be possible with hands-on types of work, but it suits e-commerce just fine. It’s a benefit to the employees since they don’t have to take the time to get into work, nor pay for transportation costs to get there.

It’s also a big boost to any business that can do it, since it takes away the costs of running an office space. No having to pay for power and water, any rent and taxes that are relevant to using an office, and no worrying about the extra staff that such a space needs like security or cleaners.

There’s also the logistics factor, if you don’t have a central location then you don’t need to worry about moving all of your stock into it and can instead direct it around from manufacturing locations.

Of course, you’ll need to have a good system in place for communicating since you won’t be able to just pop your head into the next room and ask a question. The internet provides just that, with many free pieces of software such as Zoom or FaceTime available for face-to-face meetings, and dozens of text-based methods of communication, assuming plain old email isn’t fast enough for your liking.

It isn’t the 1960’s anymore after all, offices and the systems they put in place aren’t ones that you have to follow. Instant communication across the country means that you can run your business from New York, with outposts in Hawaii, Alaska and California, without having any delays or

Remote working exploded with the onset of the COVID-19 pandemic, since lockdowns and other restrictions meant that new methods of working had to be found if businesses were going to keep going. Two years on from the beginning, workers have seen the benefits and don’t want to go back into the office if they don’t have to.

A lot of ordinary businesses are reluctant to keep remote working and want their employees to come back to the office, since they don’t want to deal with the hassle of restructuring the way they work. eCommerce businesses, operating online already, have the advantage of already being a few steps along the path towards full remote working and can implement it much more easily. Many people ask us what the best virtual offices are in the UK because so many people run their businesses from home and require that level of privacy. If you need a great virtual office in the UK, virtual office in London is easily the best option.

Cloud Computing

What do you do when you don’t have a big filing cabinet to store all of your paperwork in, and don’t have a computer that everyone can share to keep your team up to speed? Well, you use cloud computing software.

Of course, this approach needs an internet connection to work which can be a downside for many ordinary businesses, but you’re in e-commerce! The internet is your thing and you’re always going to have access to it. The main drawback where you’re concerned is cost, but it’s almost always one worth paying. Communicating with an IT support company with a solid strategic relationship with either your solutions or cloud provider can also be beneficial.

Read More

7 Tips to a Successful SMS Marketing Campaign

Billions of people still use and value SMS as a quick and simple communications channel. Smartphone users, especially among older demographics and in emerging markets, rely on SMS for many services, while younger users appreciate firms that do not clog their social media with marketing posts. The speed and convenience make SMS marketing campaigns a valuable asset for marketers.

Search “SMS marketing” and there are plenty of stats about the high open and response rates, higher engagement, and reaction to marketing or offers. SMS marketing is also quick and easy to deploy, with no waiting for visuals or debate over complex messaging needs. SMS is perfect for focused marketing and can be enabled quickly in response to business events or changing markets. Follow these tips to make your SMS marketing campaign a great success.

Choose a goal

For SMS marketing, your goals should be immediate and direct. What do you want to sell, raise awareness of, or generate engagement for? Within what time frame and what metrics do you need to hit?

Read More

Staying Small to Make it Big: How to Be a Micro-Influencer

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online. 

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

How to Be a Micro-Influencer

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

Read More

Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up. If you need to hire a full-time employee, make sure to have a pre-employment screening first before hiring one, you may visit the Wonderlic homepage for a pre-employment testing platform.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to a marketing agency and how it can benefit your business. 

Read More

How to Successfully Integrate Direct and Digital Marketing

Integrate Direct and Digital Marketing

The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge.

The primary reason for this negligent behavior is not arrogance but rather misunderstanding.

Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success.

Read More

Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter