10 Weird Actionable Facts You Still Don’t Know about Content Marketing

Content Marketing

You can be involved in the website business and maintenance for decades and still not know all the secrets about content marketing. Trends change on daily basis and so do the preferences of the audience. Since content marketing captures most of the attention in the digital world, keeping pace with the facts and findings is essential to a robust content marketing strategy.

But, it isn’t enough to just use content as a strategy for your site. The effectiveness of your content will depend on many factors, some of which you probably aren’t aware just yet. There are many other things than keywords and quality research when it comes to content and it is about time that marketers learn this.

Many of them write content based on a single guide they’ll read and expect the best outcome – if you don’t focus on every little detail, this cannot happen’’ – explains Hope Richardson, a content expert at Aussiewritings.com.

To help you gather the information you need to improve your content strategy, we present you with 10 weird and little-known facts you probably don’t know about content marketing.

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How to Effectively Optimize Your Content to Make it Rank Without Links (Almost)

Optimize Your Content

Content optimization has never been a child’s play and will never be, as long as Google keeps deploying new algorithms. However, being innovative or at least looking at the existing opportunities from a new angle is an effective way to achieve results in SEO.

Everyone knows that content is king and this post will reveal some smart tips on how to optimize your content and make it King of the Kings. What’s more important, this is possible without significant massive off-page efforts (i.e., you won’t need lots of backlinks).

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How to Get Your Inbound Marketing On Point?

Inbound Marketing

Inbound marketing is the art of attracting customers through alternative methods, such as great content or impeccable branding. It is a proven way of generating leads and sales, and often times, it can be less expensive than traditional marketing techniques.

When compared to outbound marketing, it is the less aggressive approach. It is all about earning a customer’s trust and attention, not buying it. Meaning that you can gain new leads and loyalty in a much more organic way. In today’s world where the Millennial and Gen Z crowd has become desensitized to advertising, finding new measures to capture your target audience is the key.  

But getting your inbound marketing right takes research, insight and a good understanding of your customer – as well as a deep knowledge of the market you’re in. Creating useful and compelling content is at the heart of it all, and companies will need to redirect investment and focus on making their brand shine if they want to stand out against the competition.  

Here is a guide on how to nail your inbound marketing campaigns.

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Why Educational Content Marketing is So Powerful

Content Marketing

Content marketing is the art of using valuable information to promote your brand, and this information has to have relevance and be useful to a good percentage of your site users. There is one way you can provide useful details to your visitors so that they keep coming back for more and that is by providing educational content on your website.

Educational content marketing is where you not only focus on selling or promoting your brand but rather on educating your site visitors’ about important subjects within your niche.

With educational content, your purpose is concentrated more on educating your visitors rather than just promoting your brand on every post. The visitor wields the power to buy, and instead of forcing a sale on them, why not draw their attention to important issues about your niche and drive engaging discussions with them?

So, instead of selling, why not teach?

That is what educational content seeks to do; teaching your visitors so they can become better buyers. In teaching your online visitors about topics related to your niche, you tend to reach a wider audience, because many online visitors come to your site looking for vital information that will enable them to make informative decisions. 

So, in providing educational content, you are helping your visitors to solve some of their problems, provided you publish top-quality educational content to achieve that goal. 

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How AI Powered Social Media Marketing Drives Success to Your Marketing Campaign?

AI Powered Social Media Marketing

For the past few years, the world has been actively discussing and gaining an increasing interest in artificial intelligence. This technology has made the world evolve into an era where many of the activities and tasks we used to conduct manually on a daily basis, are now performed by computer programs without any input from any user.

Artificial intelligence is being integrated into many departments of human life, and also in the business world. The technology is being used in many different ways to provide companies and website owners with a method for improving their general operations by offering an opportunity to automate certain tasks; thus leading to a reduced need for physical labor, a faster turnaround time for business operations, and a significant reduction in the costs involved in keeping a business running and successful.

Social media marketing is a particular department where artificial intelligence is becoming more useful in the modern day, with quite a few tools on the market already that utilize artificial intelligence to drive marketing efforts on social media networks.

In this article, we’ll consider how social media marketing can be improved and become more effective through the implementation of artificial intelligence, and we’ll take a look at things you can do to ensure you take full advantage of artificial intelligence to achieve better results.

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How to Write a High Quality Blog Post That Performs Well in Search Engines

Write a High Quality Blog Post

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

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How to Write Content That’s Equally Loved by Google and Your Website Visitors?

How to Write Content

How to write content that’s loved by Google and your website visitors both? This is one issue bloggers and content writers have been grappling with for years. The balancing act (I think) is the most difficult job to do.

On one hand, you have Google which tells you “Write content for end audience and do not over stuff your content with keywords?” and on the other, you have websites visitors who will just bounce from your website without finding anything of relevance on your website.

When Google says, “Write for the website visitors – it is lying”.

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Navigating the Trends: How to Keep Your Content Marketing Strategy Fresh

The world of digital marketing is changing by the minute – literally. In just 60 seconds, over 3 million posts are made on Facebook, nearly 4 billion Google searches are conducted, and 500 hours of video is uploaded to YouTube.

Content Marketing Strategy

Many teams feel that chasing the latest trends and posting the type of content that is trending at the moment is the only way to stay relevant in this fast-paced digital environment. And while following the latest trends could get you some instant buzz, more than likely, it will pass as soon as tastes change. 

Keeping your company’s marketing content truly relevant and interesting doesn’t mean that you should pursue every trend that passes by. But, that doesn’t mean that you should dismiss them either. 

Let’s discuss how you and your team should approach these digital marketing trends and what to do to keep your content marketing strategy interesting, important, and fresh. 

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Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

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10 Effortless SEO Tips to Boost Your Business Blog

 

SEO Tips

Are you tired of all the efforts made to boost your business blog? Well, worry not and try SEO. It’s effortless, I reckon.

SEO and blogging are no more a fad today. Search engine optimization, abbreviated as SEO, is the most effective marketing strategy to get noticed by customers online. A business blog, another of a marketing gimmick, gets fueled through SEO in order to make a faster connection with the clients and get more visibility online.

The advances in technology have made it easier yet challenging for business owners to stay ahead of the competitors and closer to their customers. Such strategic SEO efforts can be very useful to boost a business blog too.

SEO acts like a best friend to your business blog. It enables you to not just market your products, but also be responsive to your customers. Usually, people perceive SEO to be the most difficult job for bringing traffic to the blogs. Fortunately, it is not. Though it’s not a magic wand to turn out things over a night, it gives successful results provided the efforts are continuous.

There are many companies who offer their professional services for you in this regard. But of course, they may prove to be heavy on your pocket. Why hire someone else when you can boost your business blog all by yourself. It doesn’t cost much in terms of cost, efforts and time.

A smart little thinking while strategizing SEO strategy can do wonders for you. You must be wondering how so? Follow these 10 effortless SEO tips discussed below to boost your business blog.

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