8 Interactive Content Ideas to Supercharge Your Marketing Strategy

Content Marketing

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

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How to Write Brand Content for Social Media in 2019

Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content. 

A Quick Intro to Brand Content

Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:

  • Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
  • The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
  • Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.

It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.

Brand Content: Crunching the Numbers

Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:

  • branded content is 22 times more engaging than display ads
  • investing in brand content results in 86% brand recall
  • consumers are 14% more likely to check out a brand that has brand content
  • brand content is crucial for social media campaigns, with 74% of brands supporting this claim

It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before

So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide. 

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How To Use Project Management Tools For Content Marketing

It’s easy to lose track of time and projects when you are managing your content marketing projects or any project as such. But with a project management tool, things become somewhat easier. You need to access to project management tools to keep your projects on track, but before we get to what are the best tools and how tools can be helpful, let’s first have a look at content marketing in general.  

As we approach the end of the year, here are the content marketing trends that will continue to stay always:

  • Keep your content ready for voice search
  • Content marketing and artificial intelligence
  • Collaborating with influencers for content marketing

While content remains relevant to marketing, we need to take care of how content is created and distributed. Marketers need to take care of their content marketing strategy. Think about it: creating a blog post that grabs organic traffic and has links to your product or services will always help in generating leads with time.  

Creating content should probably interest your audience to read. There may be many content marketing challenges and from my experience, some of the biggest reasons why content marketing projects fail include: 

  • No content in the pipeline
  • Tracking deadlines
  • Coordinating workflows
  • Managing resources
  • Bottlenecks in the content creation process
  • Communicating with team members and stakeholders

Pertaining to the reasons behind the failure of content marketing projects, adding a project management tool to your content marketing efforts can solve a lot of these.  

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Content Marketing vs Inbound Marketing: Are They the Same?

 

Content Marketing vs Inbound Marketing

Content marketing vs inbound marketing, what a great debate between the two!  

Even the experts are struggling to differentiate them or point out which one is better than the other.  

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same. 

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers. 

Without further ado, let’s jump right into the details.

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SEO & Content – The New Power Couple

People often say that content is king, but is it really?

While we cannot deny the power of content, by itself it doesn’t give you enough power. It is really hard to rank in Google without optimizing that content. There is simply too much information on the web which makes it hard for random pages to get traffic.

On the other hand, if you’re at the top of your game both in terms of content and search engine optimization (SEO), you can get some incredible results. This is why SEO, content writing and internet marketing, in general, are such important skills in the modern world. 

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7 Creepy B2B Marketing Mistakes and How to Avoid Them?

B2B Marketing Mistakes

74% of the B2B customers conduct half their research online before they complete their purchase offline.

If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.

Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.

Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.

The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.

In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.

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How to Retain Your Customers Through Marketing

Retain Your Customers Through Marketing

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%. 

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.  

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own. 

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

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Why Statistics are a Key to Content Marketing Success in 2019?

Content Marketing Statistics 2019

Content marketing is an entire mood!  As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

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Follow These Brilliant Content Marketing Ideas From July 2019

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.  

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

Content Marketing

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.  

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions. 

#1. Create Relevant Content 

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.  

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.  

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

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How to Plan a Full Funnel B2B Content Marketing Strategy?

The Internet revolutionized the world: how we communicate, how we learn, and how we buy things.

Today, a majority of consumers spend hours gathering information and comparing products and services before they make a purchase.

According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision. Some of that content is likely an answer to the question, “Should I buy X or Y?”  So, how do you market to this research-driven customer base?

Give them the information they’re looking for.

86% of B2B marketers report that their organizations are using content marketing.  Custom content is the best way to lead customers through the sales funnel. The trick is to learn what kind of content makes the most impact at which stages of the sales funnel.

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