The Definite Guide to Using Email Outreach For Content Promotion

So, you’ve made the most incredible piece of content and everyone’s going to start flocking to your blog, right? Not so fast. Your content might be amazing, but it can’t sit idle or it won’t be seen. That’s why promotion is the key to successful content marketing.

Promoting content to the right audience allows you to instantly increase your company’s reach and the ROI of content you produce. While social media and newsletters are most marketers go to, they often forget about good old outreach.

Why not leverage other people’s audiences instead of growing your own? That’s the power of email outreach. Keep reading if you’d like to learn how to do it yourself.

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How to Retain Your Customers Through Marketing

Retain Your Customers Through Marketing

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%. 

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.  

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own. 

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

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Why Statistics are a Key to Content Marketing Success in 2019?

Content Marketing Statistics 2019

Content marketing is an entire mood!  As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

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Email Marketing: 8 Ways to Reconnect with Lost Customers and Make Them Stay

Email Marketing

Every once in a while, some email subscribers end up straying. However, with active email accounts expected to hit 5.6 billion by 2019, digital marketers need to think of ways to tap email marketing and reconnect with lapsed customers.

Findings also reveal that 80% of business professionals believe that email marketing increases customer retention and acquisition. While not directly, this fact does have implications for businesses who are looking to win their lost customers back. After all, retaining old customers is more cost-effective than finding new ones.

In modern times, inboxes are extremely crowded with marketing emails. In 2018, 281 billion emails were sent and received each day. This number will shoot up to 347 billion in 2022. On average,  the email performance based on key metrics are as follows:

  • Open rate 92%
  • Click-through rate 69%
  • Unsubscribe rate 17%
  • Click-to-open rate 10%
  • Bounce rate 06%

Cleverly written emails can improve the click-through rate and click-to-open rate. Email marketing can help you rekindle your relationship with estranged customers and turn them into loyal patrons. Here’s how:

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5 Clever Ways to Boost Your Email Optin Rates

According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.

Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.

Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.

And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.

When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.

This is because it is the traffic that you own.

The Purpose of Collecting Emails

The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.

This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).

This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.

Email Optin

Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.

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When is SEO Not Right for Your Business?

SEO Not Right for Your Business

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

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How Automation Dictates the Success of Your Email Marketing Strategies? [INFOGRAPHIC]

When you say email marketing, what you really mean? It is nothing but a strategy to drive conversions. You will subtly use the right messages and context to push your customers forward in the sales funnel, with an ultimate aim to persuade them to complete the purchase.

For this, you need to devise an email strategy for every stage of buying that the subscriber would be in, as that will help them with just the content they want to read at the moment.

However, what makes life difficult for the email marketer is understanding the customer’s buying journey and manually sending appropriate emails at the right time with the right intent.

To make things easier, you need to use email automation, which is nothing but a marketing tool that lets you send automated emails based on certain triggers. It helps in gauging the current mood of the customer and send in emails that connect with them immediately.

How does automation work? Well, the first thing that triggers an automated email is the behavior of the subscriber. There is a goal that is written in the automation algorithm. Once this is ticked off, then the automated email is sent to the particular customer. It is as simple as that.

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[Infographic] A Step-by-Step Guide to Creating Your Lead Generation Funnel

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact,  68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

The Best Performing Opt-in Forms of 2018

There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it. 

With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.

Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.

Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.

The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.

Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?

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Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to an agency and how it can benefit your business. 

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