How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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The SEO Proposal Template that Wins 80% of Clients

a winning seo proposal

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

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Where do you first start with SEO – Keyword Research, On-Page, ..?

Sameer Panjwani speaks about the first things you should do when strategizing an SEO action plan for your site. Too many people are confused as to where they should start. Should you start with keyword research, should you focus on on-page aspects or should you even start with SEO?

All these questions and more are answered with a clear course of action on how you should start with your SEO.

If you have any follow up questions or have any other video requests, do post them in the comments section below.

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Getting Started with the On-Page Analyzer Tool

Mondovo’s On-Page Analyzer tool allows you to analyze one page at a time and compare that particular page with up to 2 other competitor pages. There are 4 primary functions that our tool performs which are listed below:

  • Summarizing key metrics about your page, like the title/meta description etc.
  • Highlighting your linking structure giving a break-up of the internal, external and if any, broken links
  • Highlights the prominent keywords used in the page along with details on how they’re used
  • Checks for how the page fares against 25 rules: Over optimization of title tags, meta description presence, page load speed or image optimization check etc. You can see more of these details in the report that you will ultimately run.

Given below is a detailed step-by-step procedure on how to go about using the tool as well as the takeaways from it. One important thing to note here is:

Steps 1-4 are common throughout irrespective of whether you’re analyzing your home page/inner pages/your page + your competitors’.

So let’s get started:

Step 1:

Login to your Mondovo account and select On-Page Analyzer (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 minutes.

On-page-analyzer-dashboard

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