For savvy online marketers, it’s important to know how to craft a convincing language to boost online sales. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. As much as 90% of web visitors who read your headline also read your call-to-action. So, crafting the right sales pitch can truly make or break your campaign performance.
In order to write a persuasive copy that influences people to make a purchase and boost online sales, cleverly use any of these tried-and-true trigger words in your next marketing campaign.
1. Free – Even with so many advertisements that use the word ‘free’ for things that actually come with a price, people are still attracted to this word because it taps into our overwhelming hunger for more. We envision all the new experiences we can have with the free product, and it starts to feel a need rather than a desire. The word ‘free’ immediately ignites our imagination.