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A Brief intro

• Andreea is the founder of the School of Content.
• She has been in the content writing business for more than 8 years now and started off as a freelancer.
• Has started a Content Marketing Agency focusing just on Romanian clients

Figuring out the right content strategy with each client

• Understand needs and expectations of the clients clearly and evaluate whether the content is to be written for the purpose of branding, traffic, leads, sales, etc.
• Do a thorough audit of all existing content assets and identify any content opportunities & gaps.
• Research the market to see how competitors in the same or similar industries are going about their content marketing. Pick & learn from the best. 

Formula to remember:

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