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4 Highly Effective Link Building Trends to Lookout for in 2019

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements.

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently.

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites.

Yes, that’s right – I’m talking about link-building!

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website.

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles!

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact, 68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

Do research ahead of time so that you know what to expect
Track what keywords you are ranking for
Check the organic traffic you are receiving from those rankings
Check the value of those keywords
Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

Website traffic is great but is seldom the end goal. For some companies, getting people to land on their sites is easy. The problem is moving them to action once they do. Does this sound familiar? When you’ve got good traffic but poor conversions, the problem could be site optimization.

In these cases, you need to rethink your website with special attention to eliminating distractions and sharpening your call-to-action statements. In the following graphic, you’ll find these and other key hacks that can help you transform your website into a powerful conversion tool.

From incorporating live chat to having a clear structure to including testimonials, here’s an infographic that showcases some smart tips that can make a big difference in how visitors respond to your site.

How Social Listening Insights Help & How Top Brands Leverage These

Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.

According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.

Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.

Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.

Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.

Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.

A potential buyer has clicked one of your ads and is now being directed to your website. You have successfully hooked them- now in order to keep their attention, you must have an even more captivating landing page that encourages them to stay and click-around awhile. Since your company’s landing page is in many cases a person’s first impression of your business, take some simple steps to ensure it is making a good one.

A compelling landing page will convert that initial curiosity into a desire to learn more about your product or service into higher conversion rates on your website.

Here are some tips to help make your landing page perfect!

Content

When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.

And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.

SEO Copywriting

Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race?

Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action.

How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.

It’s certainly no secret that today, the video is a major marketing trend. User engagement with video content is at an all-time high compared to every other type of content, and video is more accessible than ever before thanks to the internet and mobile devices.

Plus, compared to just a decade ago, it’s easier than ever to produce video material.

Explainer Video

Experts say that since humans are incredibly visual creatures, moving images can help us to find meaning and better capture and contextualize the world around us. And, think about it – seeing a video from an event compared to photographs or a written article about it makes it easier for you to feel like you were there, taking part.

So, it’s easy to see why video can be a very powerful tool for your brand. But where do you start?

A good starting point is with explainer videos. They are designed to give your customers an overview of your brand and the products and services that you offer, what they are, and how they work in just a few minutes. Here are just some of the best reasons to use explainer videos for your brand.

For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.

When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.

If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.

4 Highly Effective Link Building Trends to Lookout for in 2019

The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

How to Increase Conversions with the Perfect Landing Page

5 Ways Your Content Writer Can Help in Personalizing Your Brand Outreach

5 Winning SEO Copywriting Strategies to Boost Website Traffic

7 Top Reasons to Use Explainer Videos for Your Brand