Digital Marketing Archives - Page 24 of 35

Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this.

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

Video marketing is on the rise. Reports and data show that it’s the biggest change in the business industry over the recent years. It’s undeniably dominating the marketplace at this present time. However, with the rising popularity of online videos, everyone seems to be using them as a part of their online marketing strategy.

So, if you’re planning to develop your own video product, it has to stand out from the rest. It’s the easiest way to get noticed by the large public. To help you, we will be giving some of the best video marketing promotion strategies to make sure that your video marketing efforts will not be useless.

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

cool website design

Since 2016, considering user experiences, we have seen a sharp shift towards great design ideas into UI design. This is probably the most significant change that has taken place in the world of web designing after apps such as Pokémon Go blurred the line between reality and screens. In 2017, web designers have literally come up with creative web designs which were more personalized for users and at the same time, time-saving also.

Here, we have tried to showcase the best of the lot and cool website design ideas which you should check out and implement to rick ahead in 2018.

Are you tired of all the efforts made to boost your business blog? Well, worry not and try SEO. It’s effortless, I reckon.

SEO and blogging are no more a fad today. Search engine optimization, abbreviated as SEO, is the most effective marketing strategy to get noticed by customers online. A business blog, another of a marketing gimmick, gets fueled through SEO in order to make a faster connection with the clients and get more visibility online.

The advances in technology have made it easier yet challenging for business owners to stay ahead of the competitors and closer to their customers. Such strategic SEO efforts can be very useful to boost a business blog too.

SEO acts like a best friend to your business blog. It enables you to not just market your products, but also be responsive to your customers. Usually, people perceive SEO to be the most difficult job for bringing traffic to the blogs. Fortunately, it is not. Though it’s not a magic wand to turn out things over a night, it gives successful results provided the efforts are continuous.

There are many companies who offer their professional services for you in this regard. But of course, they may prove to be heavy on your pocket. Why hire someone else when you can boost your business blog all by yourself. It doesn’t cost much in terms of cost, efforts and time.

A smart little thinking while strategizing SEO strategy can do wonders for you. You must be wondering how so? Follow these 10 effortless SEO tips discussed below to boost your business blog.

I love emails. Well, it’s my job you’d say but really, I love the way emails are changing and email marketers are adopting new technology, creating the most amazing designs of which we had never even thought a decade ago.

However, email marketing isn’t an easy task. A subscriber might open your emails in the beginning but whether they will continue to be excited about your emails depends on how good you are at keeping them engaged. And how is it that you can keep them wanting more? By surprising them with novel ideas – a catchy copy and a rocking email design.

81% marketers believe that interactive content engages subscribers more than static content. Moreover, interactivity increases unique click rates by 18% and click-to-open rates by 10%.

Interactive Design Elements

Interactivity seems to be blazing a trail!

But what exactly is an interactive email? An email that nudges the subscriber to take an action in the email to trigger an event within the same email – that’s what interactivity is about.

Great. So, let’s jump to the different interactive elements that can make your emails awesome.

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

Why Every Website Needs a Video in 2018

Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

The 10 Top Video Marketing Promotion Strategies You Really Need to Know

Colour Psychology 101 – How to Design Your Website

20 Cool Website Design Ideas You Should Check

How to Add a Zing to Your Emails With Interactive Design Elements?

SEO for SaaS – How to Drive Organic Traffic to Your Website