Did you know your browsing habits leave a digital footprint? This digital print is the reason why advertisers bombard you with intrusive ads and are able to send you personalized emails. So, what is the secret?

There is no secret. It is just that every time you visit a website or even open your web browser, a lot of your personal data is being collected. This data includes cookies, browsing history, passwords, and cached files. While this data enhances user experience by offering faster loading times and personalized suggestions, it also raises serious privacy concerns. It even allows third parties to monitor and track your online activities.

Hence, it is prudent to wonder whether you should clear your browsing data and if you, what are the things you stand to gain and lose. This guide answers your questions. So, keep scrolling.

But First, How Do You Clear Browsing Data?

Before you learn of the advantages and potential drawbacks of removing browsing data, it is imperative to know how you can clear browsing data. The steps mentioned below are for iPhone users but no matter what device or operating system you are using, the steps are usually similar.

So, here’s how you can remove cookies from iPhone, along with cache and browser history:

• Go to Settings on your iPhone
• Scroll down to find Safari and tap on it
• Scroll down to the bottom of Safari’s settings and select Advanced
• Tap Website Data and choose the cookies you want to delete
• If you want to delete everything, tap Remove All Website Data

Please note that if you are using Chrome, you have to open the browser > tap the Menu button > select History > tap Clear Browsing Data.

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Managing a website as an affiliate marketer requires a clear strategy. You need to create engaging content, make that content rank in the search results, and more.

Many valuable tools will help you achieve these goals. One such tool is Google Analytics (GA). The insights that GA can bring you are available for anyone running a business through a website. You’ll uncover a great deal of data relating to your website then act on this data to develop your marketing strategies.

This guide will discuss how you can use GA as an affiliate marketer.

How to use Google Analytics for tracking

You’re probably using PPC ads, social media, or search traffic to funnel leads to a merchant.

What you should ideally be focusing on here is the landing page experience. You’ll likely want to know:

1. How are potential customers engaging with the content on your page?
2. How many people are clicking through to the affiliate offer?
3. How is the affiliate offer converting?

You would be looking at bounce rate factors such as time on page and bounce rate for point one. For point two, you would be doing event tracking. Event tracking would tell you how many people click and inform you about the conversion rate.

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Years ago, infographics for SEO were all the rage as they were considered a smart choice for blog posts and online articles. These days the hype seems to have reduced. But don’t confuse that for a reduction in the infographic’s relevance, especially as it relates to SEO.

This report says infographic content is 30 times more likely to be read than other types of content. That means that if you have an infographic on your site, the chances of people staying will increase. A study found that there’s a correlation between dwell time or the time a visitor spends on a page before returning to SERPs, and Google rankings.

Source

We also can’t ignore the fact that infographics are a magnet for high-value backlinks. Backlinks are one of Google’s important ranking factors. If you have many authority websites linking to your infographic on your site, you can boost your SEO ranking. This is why most eCommerce and SaaS link-building strategies include the creation of these linkable assets.

All this to say, your brand still needs infographics. But they should be created the right way for you to reap these SEO benefits, of course. So, here are three tips to follow when writing copy for your infographic for SEO:

Tap into the Audience Need

It doesn’t matter if the site for your infographic has a quirky feel for millennials or a serious web design for manufacturers. Before creating infographics copy, you need to figure out what your audience needs. If you don’t know your audience, you’ll end up creating copy that doesn’t serve its purpose. By that, I mean your copy just ends up confusing readers, rendering the infographic useless when it comes to boosting your SEO.

So, how do you tap into the audience’s needs in the first place?

Create an audience persona before crafting that copy. An audience persona is a fictional character that represents the people you’d like to attract. It points out your audience’s needs, wants, and pain points. With your audience persona, you can understand the topics to address in your infographics copy.

Here’s an example of an audience persona.

Source

To generate the data for your audience persona, you can ask your target audience themselves via surveys or check out their behavior using analytics tools. What pages on your site do they go to? Which types of content do they like?

The more detailed your audience persona is, the better.

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Guest blogging is a robust search engine optimisation (SEO) technique that can significantly improve your website’s search engine ranking through backlinks.

When you contribute a guest post with a backlink to an authoritative blog or website, the backlink to your website will drive referral traffic and show search engines that your site is trusted and credible.

(Image Source: Unsplash)

Here are four ways to build website authority and business-to-business (B2B) relationships by guest blogging.

Identify Your Goals

Sometimes people write a guest blog because their colleague or boss has asked them to. However, it is important to set personal goals to know what topics are worth writing about and what blogs or websites are worth pitching to.

Here are some potential goals for guest bloggers:

• You could be aiming to establish a name for yourself within a specific industry by becoming an expert on that topic. This requires you to write for websites with high levels of traffic and engaged audiences.
• You could be writing guest posts to gain exposure for your website. This requires you to write about topics linked to your website to connect with people who need your products or services.
• You could be trying to build backlinks for domain authority. This requires you to prioritise pitching your guest post to top-level domains.
• You could use guest blogging as a chance to write about topics that interest you. Understanding the target audience for those topics will help you find suitable sites for your guest post.

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