Content Marketing Archives - Page 7 of 8

How to Write a High Quality Blog Post That Performs Well in Search Engines

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

How to write content that’s loved by Google and your website visitors both? This is one issue bloggers and content writers have been grappling with for years. The balancing act (I think) is the most difficult job to do.

On one hand, you have Google which tells you “Write content for end audience and do not over stuff your content with keywords?” and on the other, you have websites visitors who will just bounce from your website without finding anything of relevance on your website.

When Google says, “Write for the website visitors – it is lying”.

The world of digital marketing is changing by the minute – literally. In just 60 seconds, over 3 million posts are made on Facebook, nearly 4 billion Google searches are conducted, and 500 hours of video is uploaded to YouTube.

Many teams feel that chasing the latest trends and posting the type of content that is trending at the moment is the only way to stay relevant in this fast-paced digital environment. And while following the latest trends could get you some instant buzz, more than likely, it will pass as soon as tastes change.

Keeping your company’s marketing content truly relevant and interesting doesn’t mean that you should pursue every trend that passes by. But, that doesn’t mean that you should dismiss them either.

Let’s discuss how you and your team should approach these digital marketing trends and what to do to keep your content marketing strategy interesting, important, and fresh.

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

Are you tired of all the efforts made to boost your business blog? Well, worry not and try SEO. It’s effortless, I reckon.

SEO and blogging are no more a fad today. Search engine optimization, abbreviated as SEO, is the most effective marketing strategy to get noticed by customers online. A business blog, another of a marketing gimmick, gets fueled through SEO in order to make a faster connection with the clients and get more visibility online.

The advances in technology have made it easier yet challenging for business owners to stay ahead of the competitors and closer to their customers. Such strategic SEO efforts can be very useful to boost a business blog too.

SEO acts like a best friend to your business blog. It enables you to not just market your products, but also be responsive to your customers. Usually, people perceive SEO to be the most difficult job for bringing traffic to the blogs. Fortunately, it is not. Though it’s not a magic wand to turn out things over a night, it gives successful results provided the efforts are continuous.

There are many companies who offer their professional services for you in this regard. But of course, they may prove to be heavy on your pocket. Why hire someone else when you can boost your business blog all by yourself. It doesn’t cost much in terms of cost, efforts and time.

A smart little thinking while strategizing SEO strategy can do wonders for you. You must be wondering how so? Follow these 10 effortless SEO tips discussed below to boost your business blog.

One of the most compelling ways to promote your blog post or written content is to use imagery to engage your viewers. No doubt, you’ve heard this before. But how do you find or create unique visuals that both look good and increase your conversions?

That’s exactly what we will be discussing in this article.

Promote Your Blog Post

Deciding which images to use when trying to drive traffic to any destination on the web is critical. For blogs, it is an essential part of introducing people to your brand, getting them to read your content, and convincing them to subscribe. Without graphics that entice viewers to do something, your job becomes much more difficult.

That’s why we’ve put together this complete guide on how to promote your blog post which takes you through every step of the process. By following these steps, you’ll no longer have to worry about whether or not your visual elements are working the way you need them to.

YouTube has reached a whopping 1.5 billion monthly users, only second in line to Facebook(2 billion), with an average amount of YouTube content being watched daily reaching 1 billion hours.

Videos equivalent to 576,000 hours are uploaded each day on YouTube. That’s an astonishing number! This number not only strengthens the growing popularity of YouTube but also gives you an idea of the competition that it’s paving a way to.

When we talk about ranking, search engine optimization is the very first thought that pops into our mind. Just like Google, YouTube needs optimization as well.

So, for those of you who are aiming to start their YouTube channel this year or want leverage this ever-growing user base on YouTube for reaching out; read ahead to know how to nail YouTube SEO in 2018. Read More

How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

Navigating the Trends: How to Keep Your Content Marketing Strategy Fresh

Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

How to Create Link-Worthy Content Without Spending a Dime

7 Things a Digital Marketing Manager Should Consider Doing Right Now

The SEO Benefits of Content Marketing