Social Media Archives - Page 5 of 14

How to Use Social Media Marketing to Attract a Niche Audience

You’ve probably heard of the Pareto principle AKA the 80/20 rule. It is used in math, game theory, and, of course, it has a peculiar application in business as a whole and social media marketing in particular.

Just in case, the rule states that 80% of sales come from 20% of clients.

What if someone told you that you can make this 20% into 50%, 70% or even 90%? You’d probably need to invest in a new pair of trousers with larger pockets in the brave new world of limitless opportunity.

Alas, math is math, and there is no going around it.

Or is there? Let’s take a look.

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want.

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look.

Replying to comments left on your Instagram posts serves more than just the purpose of being courteous.

Replying to comments can also help more people discover your page, attract buying advertisers, and incentivize more people to engage with your content.

In fact, here are 3 reasons why you need to make replying to comments one of your biggest priorities on Instagram.

SEO remains one of the most pressing digital marketing strategies for any business.

Google receives over 68,000 searches per second on any given day. (Source)

Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.

Search algorithms continue to evolve, and it’s vital to keep pace with the latest which an expert like Damon Burton can help you give the digital marketing strategies you may need for your business. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact, 68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

[Infographic] 10 Smart Website Hacks to Increase Conversions and ROI

Website traffic is great but is seldom the end goal. For some companies, getting people to land on their sites is easy. The problem is moving them to action once they do. Does this sound familiar? When you’ve got good traffic but poor conversions, the problem could be site optimization.

In these cases, you need to rethink your website with special attention to eliminating distractions and sharpening your call-to-action statements. In the following graphic, you’ll find these and other key hacks that can help you transform your website into a powerful conversion tool.

From incorporating live chat to having a clear structure to including testimonials, here’s an infographic that showcases some smart tips that can make a big difference in how visitors respond to your site.

How Social Listening Insights Help & How Top Brands Leverage These

Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.

According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.

Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.

Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.

Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.

Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.

For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.

When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.

If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

You have seven seconds to catch a website visitor’s attention before they click away to look for a more appealing site. How can you spark a user’s interest so they stick around to view your website’s content? Businesses typically consider things like color scheme and video content for increased audience engagement, but there is another engagement tool in town…the widget. Many sites are now using widgets to optimize their websites, keep visitors engaged and improve the user experience.

What are Website Widgets?

When you visit a website and see a map or a social media icon, you are actually viewing a website widget. Widgets are third-party applications you can install and embed on your website to perform a variety of simple and useful functions. With widgets, you can add advanced features on any page of your website without having to customize each individually. Widgets displays featured content directly on any page of your website.

Web widgets can drive more interest to your website by complementing the existing content. Depending on the type, widgets can help you increase sales, engage visitors, collect information, provide customer support and acquire more social media followers. If you are a local business or restaurant, you can even add a map widget, enabling users to get customized directions.

You don’t need to be a web developer to install a widget on your website. All you need to do is copy a piece of code provided by the widget host on your website. The most common areas to place widgets include the header, footer, sidebar, and homepage.

Widgets are different from buttons or badges. Widgets contain dynamic content updated regularly. For example, if you add news headlines from CNN on your website, the widget will update whenever CNN updates its site.

Widgets can perform virtually any function from providing the weather forecast to tracking the number of visitors to your site to displaying the most recent news headlines. One of the most common widgets is Google Ads or other display advertising. Other widgets include web search boxes, news headlines, stock quotes, polls, Twitter feeds, clocks, calendars, forms, etc.