Every savvy digital marketer knows that there’s not “just SEO” or “just user experience” in the online sphere. They coexist in the same space. Even though both practices share the same goal, which is to increase the number of conversions and success for the business, they have different approaches on how to reach it. This is where UX and SEO can clash. So how do we find a compromise between them? Let’s take a look.
As a proud owner of an SMB (Small & Mid-sized Business), you’re bound to have a never-ending task list. You have several duties to take care of 24/7 – between stepping into your store in the morning to turning the lights off before you leave. But dedicating time to market your business online in your busy schedule is vital to your business’ growth.
No matter how many advertisements and flyers you put up, it simply isn’t enough in this all-digital world. Giving your business a solid online presence to make sure consumers can find you online is a must. And adopting a local SEO strategy is a fantastic, easy way to give your business the online presence it deserves.
Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.
So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.
That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.
Pay-Per-Click is one of the best online marketing investments you can make for your business. Not only is it a cost-effective way of getting quick entry into the digital space, but it also provides you with handy data about your products/services.
Bing and Google Adwords PPC ads are affordable marketing platforms that deliver fast results. More importantly, they can help you reach people most likely to be interested in your brand – based on demographic data and interest targeting.
According to Google, search ads can increase brand awareness by 80%. So PPC is inarguably one of the best ways to increase your presence whilst driving high-quality traffic to your site. There is also some data to suggest that a PPC visitor is 50% more likely to make a purchase than an organic visitor. So when it comes to SEO vs. PPC, the latter can give you a much better conversion.
There’s no question about whether PPC should be a part of your online strategy. It’s a powerful avenue that will contribute to your business goals and it even works seamlessly with other marketing campaigns. The real question is: who are you entrusting with your PPC management? Despite all the benefits to Pay-Per-Click marketing, there’s also room for error and bad ads can have a negative impact on your site.
PPC needs to be approached with best practices in mind. With the right knowledge and with enough time to fully manage the process. With that in mind, is it better to hire an in-house team or sign up for an agency? Here we look at the pros and cons of both.
You might think that with Facebook and Twitter absolutely dominating the B2B advertising, LinkedIn has a snowball’s chance in hell of even making a dent in the overall digital marketing space. Well, you would be wrong. LinkedIn boasts a built-in network of business professionals, a dedicated targeting service and its own publishing platform.
This makes it the ideal solution for every B2B marketer looking to re-emerge as a thought leader. In fact, some of the biggest names in the advertising industry have used LinkedIn to fuel their campaigns of reaching new audiences, strengthening their brand visibility and increase their revenues.
Social media live videos are the most effective way to add a sense of urgency and exclusiveness to your marketing.
Live videos create a unique, demanding, and exclusive real-time experience that compels your audience to comment and interact with you. It will, in turn, merge individual audience members into a large community.
In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope, and YouTube to grow your brand and build a better relationship with your audience.
The digital world is filled with attention seeking materials. Everyone wants to talk to someone or everybody. From businesses talking to businesses, to businesses talking to their prospective customers and creating lasting relationship with the existing ones, to people talking to people because they have something to say. All these are not the most important things to give concentration to, the question is, are your writings SEO sensitive?
We are all aware of the fact that content is vital for every website to run smoothly and perfectly. That’s why we cannot underestimate the importance of SEO content writing services. Another thing to note is that websites would appear dull, boring and uninviting in the absence of an enriched content solution. For this reason, it is important for beginners to learn the most effective content writing tips that remain crucial before they start their writing careers in this present digital age.
Today, the digital world is witnessing a diversified need for content for it to thrive with its traffic-centric existence. You cannot rely only on content to thrive but it’s the SEO optimized content that actually appeals to all and sundry. The proven fact still remains that ‘Content does Matter’ and it will always boost the search rankings thus resultantly driving traffic to your website.
Every career has its own start-up tools, ones that would guide anyone coming in for the first time through the trails of the new found world. So is content writing. If you are seeking out a career in content writing, you need to understand the SEO strategies and its relationship with writing to distinguish yourself in this profession with a throng of heads.
There are several forms of content writing that span across different platforms. They include, but not limited to: web content writing, press release content writing, research content writing, creative content writing, article content writing and the list goes on. It’s also beneficial to understand how pr supports SEO so that your company can benefit on a large scale.
When you just start your own company, you will face a lot of challenges. One of the major functions a business needs to perfect is marketing because it is not possible to stay in business without consistent sales. A major marketing trend coming to the fore in this context is “Influencer Marketing”. Yes, it is a good positive thought to boost your sales, but certain influencer marketing mistakes can be detrimental to your marketing campaign if not avoided.
So, coming back to what exactly is influencer marketing?
Influencer marketing, in general, is the kind of marketing which concentrates on influential people from your niche to convey your message to a wider market or audience. There are different forms of influencer marketing. These include Instagram shots, YouTube videos, and sponsored blog posts.
However, what is clear about influencer marketing is that the concept is pretty simple. This is because it only requires a business to team up with an individual with a social influence, who then acts as the influencer. The influencer works on promoting particular products and services from the business to the audience for an agreed pay, which allows both teams to benefit.
This new method of marketing can be highly effective if done well. However, making mistakes in influencer marketing can easily spoil what your business has been doing right no matter how minor they seem. Here are five influencer marketing mistakes discussed that you should avoid ensuring that you increase sales and achieve the expected ROI from your influencer marketing campaign.
In today’s digital era, having an excellent product or service isn’t enough to get you maximum website conversion rates. You need to think out of the box to align customers’ actions with your goals. Successful marketing strategies are designed to help you learn about your users and gain their trust in your brand, so you can reach your optimization goals in a shorter period of time.
If done right, conversion rate optimization (CRO) is one of the most impactful marketing techniques. According to a survey by Salesforce, 47% marketers all over the world stated that their most important priority was to increase conversion rates.
But, it can get overwhelming to accomplish your conversion goals without proper assistance. Here are some of the best conversion optimization tools that enable you to skyrocket your website’s conversion rate and ultimately increase your sales.
One of the biggest crimes in this age – and certainly one of the most dangerous for businesses – is cybercrime and cyber-attacks. The digital age has allowed for limitless connectivity with virtually anyone anywhere in the world, and while this is a good thing for connecting with peers on a personal level and with customers for businesses, this also means that, at any time, people online are at risk of falling victim to various cybercrimes like data theft and phishing.
The dangers of the digital realm are nothing short of new in this age. There are always reports of people being compromised online, whether in the form of stolen personal data unwittingly entered in what seemed like a legitimate website at the time, being baited into scams by entities disguising themselves as trustworthy people, cyberextortion, unwarranted surveillance (such as in the case of laptop webcams being used unknowingly by the owners as a tool against their privacy), etc. Many individuals have fallen prey to these attacks, but they are not the only ones susceptible to such.
Even large corporations have experienced this kind of digital horror, and they have larger things at stake for their lack of digital security. Just this year, HBO was compromised when about 1TB of its data was stolen from its online database and the hackers have threatened to release certain personal information about the staff and actors involved with the company, as well as the episodes of the anticipated Season 7 of its tentpole series “Game of Thrones”, which was airing at the time. Even Yahoo!, in 2013, was deeply affected by the hacking.
Despite these widespread incidents, however, 73% of WordPress sites still remain vulnerable to being attacked – and this is alarming as it clearly means that a good portion of WordPress users are vulnerable to having their data stolen. This data can range from simple, non-intrusive ones that can be replaced immediately without repercussions on its loss, to highly-sensitive ones that might not only risk the company but its clientele as well.
At the forefront of WordPress protection is the WordPress firewall, which can deliver more than just protect your website against potential cyber attacks. Devsecops vulnerability management is a critical element to this security posture.
Learn more about WordPress firewalls with this infographic by NewtLabs.
