SEO Archives - Page 27 of 33

Why HARO Should Be Your #1 Source for Quality Backlinks

Getting high-quality backlinks might just be the most challenging part of SEO. Asking site owners to risk their credibility on referring you is a big deal.

Manual outreach for backlinks takes a lot of time and finding sources that care about what you have to say can be challenging.

Build Quality Backlinks Using HARO

On the other hand, it’s extremely difficult to get backlinks without manual outreach. If you don’t utilize any kind of backlink outreach strategy, you’re relying on other people to find your content and do the work for you!

Thankfully, HARO exists and it’s making backlink outreach easy for those who have been able to capitalize on it.

A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?

Long tail keywords

Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.

What are Long Tail Keywords?

Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

While it is true that most industries out there tend to be quite volatile, the pace at which the world of SEO changes seems almost unprecedented. The speculations surrounding SEO trends have resulted in the creation of many myths. For instance, your keyword research stays valid only if you apply it in a campaign as soon as you stumble upon it, otherwise, there is no guarantee whatsoever that it will remain effective by the time it reaches your target audience.

Although it is expected for keywords to change with an astounding pace, the same, unexpectedly, goes for tools as well. You see, a keyword research tool that is considered a cutting-edge technology today can become completely obsolete in a few months’ time. To make the matter worse the changes to the algorithm itself are the most frequent of them all.

To make the long story short, those who want to lead a successful career in SEO need to constantly be on their toes and be aware of the latest SEO trends. This being said, here are a few tips that may help out you stay in touch with this ever-changing industry.

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

Why Guest Posting Is Worth It.
How to Find Quality Guest Posting Websites?
How to Filter Quality Websites from the Rest?
How to Pitch a Guest Post that just Can’t Be Rejected!

When wrapped in thousands of both critical and mundane tasks, most of us tend to search for the best possible way to escape the vicious circle we are in. While we focus our efforts on building an effective marketing strategy, we somehow always end up looking for the right set of tools that will make our road to success much easier and our SEO campaign much smarter.

SEO Campaign - 7 SEO Tools Discussed

This is particularly true when it comes to online digital marketing. Although today’s ever-increasing market offers a set of user-friendly, effective tools, you should search for the ones that will help you work smarter and faster and achieve the best possible results.

Here, we’ve rounded up a set of 7 tools we believe will cover most of your needs and ultimately have a huge impact on your SEO campaign.

seo vs web developer

Let’s talk about it. SEOs vs Web Developers. Clients often think SEOs or search engine optimization specialists and web developers are one and the same, and it’s not a completely ridiculous assumption. Good SEOs do provide a lot of recommendations that do apply directly to the web development team. However, most on-site SEO strategies cannot be executed without a web developer to implement the necessary changes.

The SEOs vs Web developers debate has been going on for quite some time but, in reality, you can’t expect your SEO to be a top notch developer who can implement every individual recommendation they make. And on top of that, it will take a significant amount of time for them to become comfortable enough to make any changes on your site without causing any damage.

At most development companies, it will be months before new employees are even allowed to really dig into the software. So how can you expect your brand new SEO team to just jump right in there and make all of the changes they’d like?

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process), we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.

Here is a summary of the points mentioned in the video:

Pre-publishing Phase

Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
– Collaboration

Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term

Post – Publishing Phase

Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site

Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.

Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.

Step 6 – Social Channels
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Understanding the Buyer’s Journey in B2B Marketing: The Key to Creating Great Content

The presence of content marketing in the daily life of a consumer has increased drastically in recent years. In fact, 76% of B2C marketers and 88% of B2B marketers implement content strategy into their marketing mix, according to the Content Marketing Institute. However, while many businesses are making use of content marketing, it does not necessarily mean that they are successful at it.

In order to implement an effective content marketing campaign that amplifies your content, it is essential that you create content for each stage of the buyer’s journey. A buyer goes through 3 different stages (awareness, consideration, and decision) before making a purchase. By tailoring your content to potential buyers in each stage of the journey, you are more likely to turn leads for your business into repeat customers.

What is Content Marketing Really About?

In its simplest form, content marketing is the creation and distribution of content. However, it’s really much more than that. In order for content to truly do its job (i.e. “drive profitable customer action”), it needs to be relevant to the buyer that it is intended for. Essentially, a successful content marketing campaign is one that provides value to a specific target.

So how do you make sure your content is relevant for your target audience? Enter the three stages of the buyer’s journey!

The Awareness Stage

When potential buyers are in the awareness stage, they have just identified an issue or need. In order to engage with buyers in this first stage, your content should bring awareness to a specific problem before aligning this problem with various business-specific issues.

To help the customers better understand this issue or need, it’s important to stick to contentthat is educational and can provide further insight. This is not the time to introduce your product – that comes later. For now, the best way to provide value to buyers in the awareness stage is by demonstrating your knowledge on what their pain points are.

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Why HARO Should Be Your #1 Source for Quality Backlinks

All Keywords Aren’t Created Equal. Why it is Still Important to Focus on Long Tail Keywords?

What are Long Tail Keywords?

How to Scale Link Building Activities for Long Term Success?

7 Unique SEO Trends You Should Be Following

The Ultimate Step by Step Guide to Guest Posting On Authority Websites

7 Simple Tools for a Better and Smarter SEO Campaign

SEOs Vs Web Developers: Why You Need Both?

9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

11 Ways to Amplify & Promote your Content

Understanding the Buyer’s Journey in B2B Marketing: The Key to Creating Great Content