Today content marketing has its own and very wide niche. This industry has seen the emergence of both trendsetting companies and firms that simply follow the general trends. In our article, we will give 8 impressive content marketing examples you can use today.

The Furrow

American agricultural equipment manufacturer John Deere started content marketing when it was not yet mainstream. The first issue of his magazine The Furrow was published back in 1895 (on paper, of course). The publication told farmers about the latest achievements of the agricultural industry and gave them useful advice, only occasionally mentioning John Deere products.

It is a tactic The Furrow follows to this day. On the magazine’s website, you can read articles from the paper version. There is, for example, a story about the life of hereditary farmers from Louisiana, an article about the work of a vertical farm in Cincinnati, and a report from Georgia about the life of local cattle farmers.

There are still very few mentions of John Deere. And this is a conscious and principled position. “We do not talk about ourselves in the editorial space of the magazine. We take believability very seriously. We know that a reputation that has taken 175 years to build up would only take a fraction of that time to tear down” says magazine editor David Jones.

Today, John Deere publishes several magazines on topics ranging from logging to shipping. The Furrow is published in several languages. There is also a podcast On Life & Land and a strictly corporate The John Deer Journal.

The Orange Dot

Headspace is a meditation app. And the first thing that catches your eye when you look at its blog, called The Orange Dot, is a soothing color scheme and an abundance of smiles in the author’s illustrations. The design of the website is fully in line with the company’s mission to “make the world a healthier and happier place”.

On its blog, Headspace publishes articles on mental health, meditation, sports, and work. For example, you can find advice on how to cope with financial stress or how to meditate before exams.

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Emails may be old tech, but they are still relevant in the marketing world. If anything, email marketing is 40x more potent than social media and is three times faster at speeding up the buying process.

It is not as simple as turning on your computer and sending emails. You need to research and determine your target audience, where and how to get their emails, etc.

This guide details how to run a successful email marketing campaign for a small business and tips on improving it once you get the show on the road.

What is email marketing?

It is the process of sending multiple commercial emails to your customers, intending to inform them of your services, deals, requests for business, or new products.

There are main types of marketing emails:

a) Promotional: these stimulate sales by encouraging people to feel interested and buy, and they ramp up the visibility of that product or service.

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As of 2021,about 4.2 billion people use social networks. On average, users spend 2-2.5 hours a day on them, so each brand has a great chance to be seen, the main thing is to make a worthwhile offer. Use these 2 hours as efficiently as possible, rebuild your business for the pandemic, implement technology and try to adapt to the ever-changing desires of customers.

Before you start working out your marketing strategy for 2022, analyze all the analytical data received for the outgoing one, and read this article.

Predictions for 2022

What will the New Year be like? It is difficult to give a clear understanding of all possible changes. One thing is clear, because of the pandemic, which is playing a tug-of-war with a stable life, a constant dynamic of the relevance of all marketing tools awaits us. You may need to change the strategy more than once throughout the year. The main thing is to constantly analyze its effectiveness and adapt to the situation.

We offer you to familiarize yourself with four trends that await us in 2022.

Interactive Marketing

Direct communication with the audience is the most effective strategy today. It should be based on a clear presentation of products to the client, depending on his preferences, interaction with the brand, and behavior.

Interactive marketing personalization, while not new, is the most effective way to influence a positive customer experience, and therefore increase sales. Its tools allow for two-way interaction and provide the consumer with all-encompassing attention.

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In this hyperconnected world, companies need to make the maximum utilization of their time. Especially, while doing social media marketing, it’s critical to utilize the time right and the max ROI. To help you with excellent time planning and creating social media creatives, We as a leading SEO Reseller, got you covered with result-driven tips.

Prepare social media calendar

To start off with, you need to create a social media calendar. To utilize your time well, it’s important to have an exact picture of content type and timing. Without a social media calendar in place, you’ll end up doing ad hoc social media content. You’ll run out of time to optimize it and increase the engagement rate (by scheduling).

So, you should create a social media calendar for social media creative planning. The point is to have the right blend of content type and timing in place. This will ensure that your creative work gets maximum outreach without wasting time in planning.

Checklist for creative optimization

Before starting with actual content creation, make sure you follow this checklist for creative optimization. It’s important to go through all the steps in order to maximize the outreach of your content, which is again time-consuming.

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Social media marketing is a great way to promote your business online, but the main problem with it is that it takes time to see a positive ROI. First, you need to spend an ample amount of time to grow your followers and nurture them with the right content and then only can you promote your products. This can take weeks to months and even years.

If you want to skip all this effort and get quick results, then you should invest more of your marketing budget into social ads.

Ads let you get your marketing messages in front of your audience instantly. But again, to see a positive ROI from your ads you need to create the right ad. Just creating something whimsically and pushing it with a big budget won’t automatically generate big results. A good social video ad can even be made with a startup marketing budget.

You need to be very meticulous with your social ad creation process. One way to do this is by creating more social video ads instead of text or image-based ones.

Why Should You Create More Social Video Ads?

Videos get more reach: Social network algorithms these days give preference to videos. Some reports have shown that they drive more engagement on Facebook and Instagram.

And then there are popular networks such as YouTube and IGTV where you can only publish videos.

You can include more content in a video: Another benefit of creating videos is that you can include more content in them, when compared to still images. This is highly beneficial especially on networks such as Facebook where adding too much text to the ad image can reduce reach.

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