What it takes to run a successful Content Marketing Agency – Interview with Andreea

If you want to hear the podcast version, please click here.

A Brief intro

  • Andreea is the founder of the School of Content.
  • She has been in the content writing business for more than 8 years now and started off as a freelancer.
  • Has started a Content Marketing Agency focusing just on Romanian clients

Figuring out the right content strategy with each client

  • Understand needs and expectations of the clients clearly and evaluate whether the content is to be written for the purpose of branding, traffic, leads, sales, etc.
  • Do a thorough audit of all existing content assets and identify any content opportunities & gaps.
  • Research the market to see how competitors in the same or similar industries are going about their content marketing. Pick & learn from the best. 

Formula to remember:

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What it takes to run a Successful Influencer Marketing Agency – Interview with Nick White

Influencer Marketing Agency - Interview with Nick White

It’s hard getting the attention of your target audience, what with the number of competing products and ever growing mediums of communication these days. Your audiences have too many options to choose from, they have ads barging in at them from all sides and they don’t really choose products any more based on just the ads they see. Ads are no longer as effective as they used to once be and moreover, the trust of a consumer is not easily earned via ads. This is where something like influencer marketing can help. Getting influential opinion leaders in your line of work to talk about your product or service, directly or indirectly, can really go a long way in helping you reach out to the right audience in a much more effective way than traditional ads.

Given the importance of this space, there have been a few agencies who have chosen to specialize in this field. We decided to interview Nick White, the co-founder of Silkworm social, who runs one such agency that specializes in influencer marketing. He had some interesting things to stay about what his agency does, how they go about it, how influencer marketing really works and he also shared some success stories that can be great take-aways for you. Read More

Why is it hard for agencies to get “Great Clients” & clients to get “Great Agencies”?

Why is it Hard for Agencies to Get Great Clients & Clients to Get Great Agencies?

“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”

“They [the clients] make money but they don’t know why they make money? Or how they make money?”

“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”

What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.

Watch or Listen to the full interview: (transcript and summary available as well)

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How this Agency closes 40% of its proposals, tripled its monthly retainers and doubled their annual revenues

Darrell Evans and Mondovo Interview - Agency 1 on 1

“We close 40% of the proposals we send. And for the 60% who didn’t close … I’ll tell you what, we didn’t close what is called the ‘Knowledge Gap’”

“We are ok with spending up to $2,800 for acquiring a customer”

 “Networking is a great revenue source but it is not scalable and if you are planning to scale up your company, networking is not going to do it.”

What does it take to run a successful marketing agency? Are you pre-qualifying and filtering your leads before spending too much time on them? Are you educating your customers? How do you deal with clients that are not the right fit. Get answers to these and a lot more in an insightful conversation we had with Darrell Evans, the co-founder of a Las Vegas based marketing agency called Yokel Local.

Listen to the full interview: (transcript and summary available as well) Read More

What it takes to be a successful “Sales Funnel Consultant” – Interview with Stephen Esketzis

Interview with Stephen Esketzis - Mondovo

“Have done six figures in revenues with a few sales funnels.”

“Leads cost me between $100 to $200 for extremely qualified leads.”

How many conversions do you drive to your clients’ websites? Are your clients’ sales funnels optimized? Are you taking on clients that are qualified enough for what you offer or are you wasting your time with the wrong clients?

Lessons on these questions and more in a freewheeling interview with Stephen Esketzis, an experienced sales funnel architect.

Watch and Listen to the full interview: (transcript and summary available as well) Read More

How to effectively deliver bad news to your SEO clients and yet keep them happy?

Make SEO Clients Happy & Retain Them

This is the second post in a two-part blog series. If you haven’t already done so, do read the first part about how you can use the Rank Drop Quadrant to analyze why rankings have fallen.

If you are an SEO consultant or professional, it is an unfortunate but ultimately unavoidable situation: something goes wrong, the client’s search rankings drop and you then need to communicate the bad news to your client. After all, it is part of your job to manage your SEO clients expectations and to keep them happy. Retaining your client can be hard at such times, especially when you would be the first person they would blame for any sudden drop in their rankings/traffic. So it’s important and necessary that you deal with such situations tactfully and communicate such bad news carefully.

As we covered in the first part, if you are dealing with lost google rankings for your SEO client, you may first want to use the Rank Drop Quadrant to analyze what could’ve gone wrong. It’s good to be able to map the situation out in your head and know how bad (or not bad) the situation is before communicating such news to your client.

Retain SEO Clients for Google Ranking Drop

So, now that you have gone through the Quadrant and understood the possible reasons for the drop, it’s time we communicate this information to our client/boss in the right way. After all, the cost of losing a client is much higher than acquiring new ones.

1. Skip the Denial Stage

Imagine the situation: you go into the office on a Monday morning only to find that your client’s website has dropped for all keywords in the SERPs. What do you do?

The inclination is probably to tell everyone that if anyone calls, you’re not in the office. In truth, that’s the absolute worst thing you can do. You need to call the client before they call you. Yes, they might get very vocal about their level of disappointment and unhappiness but they will also appreciate the fact that you noticed straight away when things went wrong. Communicating bad news is always better when done as soon as possible, you then have enough time to deal with recovering from the situation instead of wasting time denying the situation. Read More

Mondovo – 10 minutes setup for 10 times more insight!

In the early 2000’s the market for portable music players was virtually untapped. People, me included, were quite content with early versions of ‘MP3’ players and quite frankly we didn’t give an alternative much thought. Not surprisingly, we, I, the world were just not ready for the bombshell that was October 23, 2001 which was when Apple launched the first generation of its music Goliath – the Ipod.

dig4

Since then, Apple has launched over 20 versions of the Ipod in varying degrees of memory capacity, colors and user interactions. What this tells us is that Apple clearly knew back then, as we do now, that there is no guaranteed formula for product success – you need to constantly innovate, tweak and critique.

Although I cringe at calling our most recent update Mondovo 2.0 (oh the cliches), it is as apt as it is significant because it puts even greater emphasis on time being spent on analyzing the data vs merely collecting.

We achieved this by turning the campaign set up on its head and really taking a good long look at the user experience. Hard questions were asked and hard answers given; is this step really necessary? Can we make the overall process simpler? The result of our efforts is the new campaign setup process that’s in place today. Here are the reports that can be generated within 10 minutes of Signing up for Mondovo through the new campaign set up process:

Site Audit ReportComprehensive Competitor Back-Link AnalysisKeyword ResearchRanking MonitorOverall Metrics Comparison (You vs Competitors), and comparison of Social Accounts Performance on Facebook and Twitter

In this blog article, we’ll outline the new process and clarify any doubts that might exist.

Lets get started. You can login to your account here if you would like to follow along:

1

If you’re a new user or an existing user looking at setting up a new campaign, here is the first screen that you will encounter. Winston Churchill once said “You will never reach your destination if you stop and throw stones at every dog that barks” – valid point. We have a similar approach and ask users to focus on their most critical requirement first – Improve Rankings or Manage Social Media Read More

Why Should I Use Mondovo?

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because:  Read More

Too much data, too many reports…where do you start?

For the sake of argument, let’s assume that right now, things couldn’t be going better. You’ve managed to find Mondovo amidst a sea of less attractive alternatives and now you’re bursting at the seams to get started. So off you go, full of the enthusiasm and glee that only exploring a new software can provide (if you’re a techno buff like most of us here, you’d relate).

Cut to a few minutes later and your reports are ready to be analyzed (the industry’s favorite term). Only one small problem, being new to the tool, you’re still slightly unfamiliar with the data layout and how to get the most out of the report as quickly as possible.

Here’s your answer. Highlighted below are the key sections that you should look at under each report. The other micro-details can be looked when you have more time.

Rankings Monitor:
All of our tool sets in Mondovo have a ‘Summary’ option so that you can quickly get the gist of whatever the report contains. For the Ranking Monitor Tool, be sure to check the ‘Top 3 Keyword gains and losses’ in addition to the ranking movements under ‘Quick Summary’

Ranking Monitor

Scrolling down a bit, you would find the meat of the report, handily categorized under 4 main tabs i.e. data on ‘Your Website’, ‘You vs Your Competitors’, ‘Full Search Results’ & ‘Competitor Ranking Pages’. We would recommend starting Read More

2-Minute Overview Videos on each of our Tools

Rankings Monitor

Track your search rankings on a daily, weekly or monthly basis. Measure and analyze your rankings for important keywords and keep tabs on the competition. Get alerts on major ranking changes.

Website Audit

Identify issues that plague your website and take corrective actions that can improve your rankings. The audit tool can spot missing title tags, broken links, duplicate content, and many other on-site SEO related issues.

Link Research

Analyze the backlinks of your competitors. Understand their linking strategy and identify possible Read More

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